Gopuff

Snacks? Ice cream? Baby food? Cough medicine? Paper towels? CONDOMS?! Yep. Gopuff has a lot to offer, which means I had a lot to write. From emails to banner ads to social graphics, I’d go Kim K and break the internet trying to get everyone on one page. Instead, here’s my favorites.

Women’s History Month

Nothing makes you feel empowered like working with a team of women on an initiative about women. For Women’s History Month, we focused on Women creators and founders and used the opportunity to educate the public on the absence of women in leadership positions.

In-App Messaging

Social

Our social graphics played homage to magazine covers and showcased interviews with a collection of female founders we considered our cover girls.

General Brand

A little bit of this, a little bit of that. A lot of my work at Gopuff focused on maintaining brand consistency through app touchpoints. These are a few examples of in-app messages that made me chuckle as I wrote them.

In-App Messaging

Push Notifications

Or push notis if you’re hip with it. Here’s the thing about these guys, there’s no guarantee that people will see them. After all, do YOU have your push notifications turned on? Probably not. So since the risk was low, we decided to test out copy that was fun, cheeky, and a few times, tweet-worthy. Here are a few of my personal favorites.