Foxtrot

What do you get when you combine the convenience of 711 with the quality of Whole Foods? You get a curated selection of wines. You get ice cream delivered to your door. You get a new addiction to gummy candy. You get Foxtrot.

As the brand’s first writer, I did a little bit of this and a whole lot of that. Here are some of my favorites from my tenure at your friendly neighborhood shop.

My Pride & Joy

My greatest achievement is that Mr. Footloose himself saw a sign I wrote and tweeted about it.

Social Media

Since a core objective of Foxtrot is to be your friendly neighborhood shop, we wanted our social voice to be as conversational as possible. These are just a few of my favorite posts that helped us become your cool, trendy, fun neighbor.

Somm. Picks

After the failure of a wine club too soon in the brand’s life, we pivoted to creating a series that featured a monthly email and various collateral from our in-house sommelier that focused on educating our consumers and gaining credibility. So yes, that one wine class I took in college DID pay off, Mom!

Email Series

Wine Neck Tags

Because in 2020, people needed something to talk about at Thanksgiving other than politics…

Wine Box Inserts

Get the full sommelier treatment at home with tasting notes in each bundle.

The Courier

We wanted to offer our consumers something other than the usual stuffy sales email, so we created THe Courier. Focusing on people, places, and things, this monthly newsletter allowed us to promote new products while offering value and an enjoyable read to our users.